Introducing Design First

"Design First" is the name of an exciting new product range being launched by Alphason in July.

The AV furniture market leader is launching a design-led range of premium stands all designed in-house by Alphason's talented young designers.

Alphason's Commercial Director Paul McCarthy commenting on the rationale behind the new initiative said: "We want to put design back at the heart of the brand.  And that's why we challenged our designers to come up with designs that complement the new breed of flat screen panels to appeal to the more discerning consumer.

At the heart of the campaign is an exciting new flagship range of 12 models, which will be available in store by August ready for the season. They will retail from £200-£500.

Adds Paul: "When flat panel technology started to take off five years ago, sales of TV stands responded accordingly. Consumers were delighted to replace their bulky heavyweight CRTs for slim line flat screen panels and wanted a TV stand which reflected this new look. Enter the traditional 4 poles and 3 glass shelves support. Now things are rather different. And they wonder why.

The answer is quite simple. They need to upgrade their TV stand offering. They need to focus on better looking stands to cater for the 2nd and even 3rd generation flat screens that they are now selling. And that is why we challenged our designers to put design back into the heart of the brand "

The tech savvy package also includes a QR code on the Product Instruction booklet for downloading to a smart phone and instruction videos on YouTube. Pushing the British Design element too, each Instruction booklet will feature a photograph of the Designer.